ALL I WANT FOR CHRISTMAS
In January 2018 McDonald Jones Homes rebranded its Queensland division to Brighton Homes to better fit the local market's expectations. However, despite the excellent rebranding, their promotional campaigns were not performing as well as expected. Lewis & Love was asked to step in and create a "very retail Christmassy" promo for November and December that year, and if proven successful, to create ongoing promotions for Brighton Homes.
Material for the campaign included radio, press, print, signage, point of sale, web, email and social media. The campaign created such a strong positive reaction from the market that the sales team was kept busy right up until the Christmas break and pushed the company’s delivery capacity.