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Clarendon Homes

Clarendon Homes has a history of building homes since 1978. In 2012, Clarendon Homes’ founder, Peter Campbell, bought back the company he had sold in 2004, after it failed to recover from the impact of the 2008 GFC. The mission was to refresh the Clarendon brand, regain the homebuilder’s former market share and set it on a path for strong future growth.

{ Connect }
Large images of Clarendon’s beautiful home interiors were key to connecting with the viewer. The photography was given every opportunity to “speak a thousand words”, by using accompanying graphics of a “quiet” yet purposeful nature.

{ Communicate }
The creation of “Clearly Clarendon – 9 Reasons Why”, reassured the customer of the high quality and integrity of the homes. The risk however, of being perceived as ‘high quality equals expensive”, was countered by the brand promise of “Big Homes Small Prices”, and ensured the number one message was always: great value.

{ Cultivate }
Naturally lit photography, openness in communications, fresh independent testimonials, easy to understand promotions and consistently clear and straightforward collateral, all combined to cultivate an honest and loyal relationship with the customer.

It’s clear to see that Lewis & Love truly love our brand. Our strong new aesthetic and emotive marketing material have been integral to our success.

Kathryn Wilkinson - Marketing Executive

Material produced included promotional campaigns, TV commercials, press advertising, collateral, corporate signage, display signage, packaging, merchandise, EDMs, stationery and interactive touch screens, as well as interior design of the sales offices. By the end of Lewis & Love's contract in early 2018, Clarendon had grown from eight display homes to twenty-four and were one of the largest home builders in South East Queensland.