FREE AS THE SUN
In January 2019, the Stoddart Group offered Queensland's four largest builders a special deal for their customers - solar panels installed on their customers new home with discount green electricity for five years, after which the solar system is then free. Brighton Homes tasked Lewis & Love with creating a campaign that would run supplemental to the current promotions, clearly communicate the offer in a fun and fresh way, but most importantly differentiate itself from the exact same offer of the other builders.
The resulting "Free as the Sun" campaign has proven to be a major hit - popular with customers, the sales team and the Stoddart team as well. Material produced included print, point of sale, web, email and social media.