KENSINGTON PARK ESTATE
Kensington Park in Kellyville New South Wales was a residential land development bounded by expansive tracks of environmental reserves. The developer packaged the large premium-priced lots as home and land offerings in an exclusive agreement with Clarendon Homes. Lewis & Love was brought in to position and launch the development specifically to the local UK migrant population and build the brand to drive sales at the premium price point.
The campaign consisted of web, social, print, press, signage and EDM’s with data from the EDM’s showing very high open rates, engagement and enquiry. Preregistration of interest was so strong after the brand launch campaign, that the initial prices were revised upwards significantly before the first release was made available by the developer. The growth in demand continued to drive prices up without any delay or slowing of deposits being taken by the sales team.
The Kensington Park branding was beautifully targeted to the high-end market we were pursuing. The resulting pre-release demand meant we had a very successful launch.
Bernadette Nutman - Marketing Executive