Metricon Homes is a national homebuilder with a focus on expansion of current and new markets. With a strong push into South East Queensland, a regionally relevant refresh was required for the Melbourne based homebuilder, with intentions of becoming top of mind for locals.
Metricon’s evolved brand in Queensland saw it successfully reposition in the market and drive sales in a competitive environment. The company moved from being the sixteenth largest builder in the state to number one. Its influence and brand recognition is symbolically recognised with it achieving naming rights for one of Queensland’s iconic sporting stadiums.