ON THE AVENUE
Sydney property developer The Bathla Group, purchased a very rare and large rezoned parcel of land in the well established suburb of Stanhope Gardens in Sydney's north. The land was divided into 101 lots and Lewis & Love were tasked with branding the new land estate. Market research showed that a large portion of potential buyers were families with school-aged children that had already built in the surrounding suburb and were looking to upgrade their homes without leaving their neighbourhood. The tag line "the perfect address" referenced both this desire to stay in the community and the actual street address of the estate - 101 Perfection Avenue.
Material for the campaign included print, signage, web and collateral. The branding was well received and matched the level of luxury that the market expected for the high-demand project.