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As a sub-brand of Clarendon Homes, Replace Your Place was a specialty offering for customers who wished to “knock down and rebuild” an existing property. The service was used mainly in metropolitan markets by design-oriented customers. The branding needed to establish a differentiation from the Clarendon brand and create awareness of this service from a homebuilder known for building in new land developments.

Material included press, digital, website, collateral and signage. The new Replace Your Place brand established Clarendon in the Knockdown Rebuild market and continued to build its share of sales in this specific area.