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Invented by Lewis Boxes, the Simpull opening system is an engineered formation of perforations that allows a taped up box to be opened with just one hand. It's easy to use and super quick without the need for a knife. Lewis & Love was tasked with naming the invention and preparing all the material required for sales in an international market.

Material produced includes naming, branding, collateral, website, video production and digital advertising. Lewis Boxes is currently licensing the Simpull opening system to manufacturers around the world and is trademarked and patented in over 30 countries.