THE SUMMER OF LUXE
In the competitive home building market, Clarendon Homes’ promotions were a key driver of sales performance and an integral part of their marketing plan. After the success of the "End of Year Sale" promotion, Clarendon asked Lewis & Love to repackage the same offer as a luxury promotion to cut-through the market and have the endurance to last through January, February and March 2018, without appearing that it was the same offer.
The campaign successfully launched in a multi-channel strategy including radio, press, print, signage, web, email and social media. The promotion was very well received by the sales team, who appreciated its ability to boost their sales process, and so well received by the market that it was extended by two months.
Lewis & Love is our secret weapon in a very competitive marketplace. Their outside-the-box thinking has provided our sales team the leverage they need to outperform our competitors.
Steven Stankovic - Sales Manager